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Beating AI News (Dongcha) reports: After Moonshot AI launched its Kimi K3.1 Pro model, a suspected internal promotional document was exposed. X (formerly Twitter) user Elshayib shared screenshots showing that creators participating in the promotion were required to submit their promotional copy in advance for approval before posting. However, the document explicitly ordered "do not add paid partnership tags", nor include links to Kimi’s official website or tag official accounts. Per X’s platform rules, brand collaborations involving compensation or other material benefits must disclose the paid relationship. The U.S. Federal Trade Commission (FTC) also mandates that creators disclose commercial partnerships to their audiences. The document included multiple sets of promotional copy, such as "Kimi is an open-source version of Opus 5.5 that is 5 times cheaper", "China allows everyone to use Opus 5.5 for free", and "the gap between Chinese open-source models and U.S. cutting-edge models has narrowed to just one month". Elshayib stated he refused to promote according to the templates, and criticized a creator who used the promotional copy. Subsequently, someone sent him a private message requesting he delete the relevant comments, claiming "this could ruin the launch".
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