Head of Meta AI: Muse remains ad-free, plans to monetize via subscriptions, enterprise services, and shopping commissions
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Beating AI News: Meta’s Chief AI Officer Alexandr Wang said that its personal AI agent Muse will be free for general users, with no current plans to include ads. Meta plans to offer paid services to power users and enterprises, and will collect commissions on shopping transactions facilitated by Muse, though it has not yet announced specific pricing or launch timelines. According to Nikkei News, Muse launched in Japan on October 23. After its North American debut on September 8, the app reached 10 million downloads within six weeks. Wang noted that Meta’s in-house infrastructure, security framework, and data centers are key competitive advantages for Muse. Meanwhile, Meta is ramping up its AI investments, and has raised its 2026 capital expenditure guidance to $135 billion to $145 billion. For Meta, where ad revenue accounts for over 95% of total revenue, converting AI user growth into revenue from subscriptions, enterprise services, and transaction commissions will be critical to the commercialization of its AI business.
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