Apple's high-end foldable iPhone faces a major test: Can Duo unlock a new growth cycle?
40 minutes ago
Apple officially launches its first foldable iPhone, the Duo, pushing the iPhone’s price ceiling to $1,999 and sparking market debate over whether the high-end foldable will become Apple’s new growth engine or end up as a niche premium product. Gene Munster, managing partner at Deepwater Asset Management, has sharply raised his projections for the Duo, forecasting it will double its contribution to iPhone revenue from 5% to 10% in Apple’s 2027 fiscal year, calling the device Apple’s most important new product since AirPods in 2016. He believes that if roughly one-third of Pro Max users switch to the Duo, the device could drive a 5% rise in iPhone revenue and around a 2.5% increase in Apple’s total revenue. But Wall Street’s stance is notably cautious. Morningstar expects the Duo to lift the iPhone’s average selling price, but forecasts iPhone sales will remain largely flat in fiscal 2027, while rising storage costs could pressure Apple’s gross margin. Jefferies, meanwhile, maintains an “underperform” rating, arguing that the Duo’s 256GB base model suggests Apple is prioritizing volume over per-unit profit. A bigger challenge lies in market size: foldable phones currently account for just around 2% of global smartphone sales, and FDM CCS Insight projects that figure will rise to only about 4% over the next decade. Forrester therefore warns that the Duo could become a high-end niche product like the Vision Pro, or carve out its own market like the Apple Watch, but whether it can reach meaningful scale remains to be seen. The Duo is priced at $1,999, with the top-tier 2TB model costing up to $3,199; pre-orders open on October 16, with a launch date of October 23. Apple has also raised the starting price of the iPhone 18 Pro to $1,199. For new CEO John Ternus, whether the Duo becomes the next growth engine for the iPhone will also be his first major test in the role.
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