Higgsfield Secures Investment from NVIDIA: Integrates 35 AI Models, Gross Profit Margin of Its Own Models Exceeds 80%
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Beating AI News Flash: NVIDIA and investment firm TCV have made an additional investment in AI video company Higgsfield as part of its August Series B round. Back in August, Higgsfield raised $400 million at a $5.4 billion valuation, more than quadrupling its value since the start of the year. No details on the latest investment amount or valuation were disclosed. Higgsfield not only develops its own video models but also integrates around 35 third-party models including Kling, Veo, and Sora into a unified platform. Users can complete the entire workflow from storyboarding, character design to voiceover and final production without switching between tools. Founder Alex Mashrabov previously revealed that over 40% of the platform’s workflows use models automatically selected by the system. Profit margins vary drastically across models: gross margins exceed 80% for in-house or open-weight models, while they stand at just 20%–30% when accessing third-party closed-source models. Higgsfield has over 40 million registered users. The company announced in September that its annualized revenue exceeded $1 billion, growing roughly 20-fold year-over-year. The share of subscription revenue has fallen from over 90% to just above 60%, with pay-as-you-go revenue accounting for an increasing proportion.
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