Rising storage prices have hit iPhone demand, prompting Apple to cut component orders for its new iPhone models, with AAPL down nearly 2% in pre-market trading.
2026.10.09 18:34:23
According to Nikkei Asia citing supply chain sources, Apple has requested some suppliers to cut parts orders for the iPhone 18 Pro and Pro Max, with October order volumes reduced by at least 15% from original plans, mainly due to rising memory chip costs and weaker-than-expected demand for the new models. This adjustment may be interpreted by the market as a reverse impact of expanding AI storage demand on the consumer electronics sector. AI data centers continue to compete for memory chip production capacity, driving up prices of DRAM and NAND. The starting price of Apple’s new high-end iPhone is $100 higher than the previous generation, which, while passing cost pressures to consumers, further suppresses end-user upgrade demand. However, the report notes that the order changes may also relate to Apple adjusting its iPhone new product launch rhythm, and cannot be directly equated with year-on-year declines in actual sales. Apple has not yet officially confirmed the relevant order-cut news. Affected by the news, Apple’s U.S. stock fell nearly 2% in pre-market trading. According to TradingBeats monitoring, the AAPL perpetual contract on Hyperliquid has fallen back to around $334.
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