Serenity: X Should Clean Up Paid Engagement Networks to Prevent the Platform from Being Dominated by Marketing Firms
56 minutes ago
Serenity has publicly called on X to ban all online circles that pay others to quote or comment on their posts, warning the platform will eventually be dominated by engagement networks for marketing company products rather than independent, authentic voices. Serenity outlined how these circles operate: companies pay influencers to comment on or quote their posts, then create new accounts and sub-accounts under names like "XX Finance" or "XX Country"; once each company reaches a sufficient scale, these accounts quote each other to boost engagement, with each sub-account eventually amassing tens of thousands to hundreds of thousands of fans, which are then used to lift the visibility of other accounts.
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