Strive CEO reiterates that the Bitcoin bull market has only just begun, and his long-term belief has never wavered.

US bitcoin treasury firm Strive (ticker: ASST) CEO Matt Cole has once again reaffirmed that the bull market has only just begun. He stated that while ASST’s stock hit a bear market low in February 2026 and external sentiment was extremely pessimistic, Strive’s team’s long-term conviction never wavered. “We clearly recognize the value of our bitcoin holdings,” Cole said. Executives and directors have been buying additional stock with their own capital, and some directors have joined the company full-time. This highly aligned internal conviction and execution capability laid the foundation for the performance delivered in the subsequent six months. Strive will not forget the steadfast shareholders who supported the company during its toughest times. Now, with the stock surging and market sentiment running high, the team’s core focus remains unchanged: the bitcoin bull market has only just begun, and we will continue to go all-in. Yesterday, Cole published a lengthy bullish article on bitcoin, citing the bitcoin/gold ratio chart. He pointed out that bitcoin has broken through against both the U.S. dollar and gold, signaling the end of the bear market and reinforcing that the next cycle will be the strongest in history. Cole believes three converging forces are creating an unprecedented favorable market environment for bitcoin: the long-term weakening of the U.S. dollar, rising demand for scarce assets in the AI era, and the re-strengthening of the BTC/gold ratio. According to market data from BIT (bit.com), Strive’s U.S. stock price nearly doubled in the past week, breaking above $20. Strive announced yesterday that it purchased 1,110 bitcoin last week at an average price of approximately $73,409, a significant increase from its prior weekly purchase volume. As of August 21, Strive holds a total of 21,356 bitcoin, plus 505,000 preferred shares of Strategy STRC (with a fair value of about $48.57 million) and roughly $171.9 million in cash.