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Grayscale: Young investors are increasing their allocation to alternative assets, which is likely to continue driving growth in the crypto market.

2026.08.10 23:20:05

Grayscale Research Head Zach Pandl stated in a new report that global investors are gradually reducing their reliance on traditional stocks and bonds, with alternative assets emerging as a key component of investment portfolios—a trend that could drive long-term growth for crypto assets. The report notes that since the 2008 global financial crisis, the global alternative assets market has grown nearly sevenfold. Private equity, private credit, hedge funds, physical assets, and crypto assets have seen their share in global investment portfolios continue to rise. In terms of generational allocation preferences, younger investors show a more pronounced interest in alternative assets. A Bank of America survey of high-net-worth investors found that those aged 21 to 43 allocate an average of 53% of their portfolios to assets outside traditional stocks and bonds, compared to just 26% for investors aged 44 and above. Grayscale projects that over $100 trillion in wealth will transfer to the younger generation in the coming years, and this alternative asset-preferring investment habit could serve as a key long-term support for the crypto market. The report identifies lower investment thresholds as a key driver of alternative asset growth: with the emergence of new financial products and trading platforms, investors no longer need to rely on complex infrastructure or specialized expertise to participate in alternative asset investments. The crypto market has undergone a similar evolution, with regulated Bitcoin ETFs/ETPs and institutional-grade market infrastructure offering investors more convenient and familiar allocation channels. Grayscale concludes that the rising allocation of alternative assets among younger investors, especially their growing acceptance of crypto assets, could fuel further expansion of the crypto asset class.

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