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Thesis Acquires Lolli, Doubles Down on Bitcoin Rewards Infrastructure

2025.07.02 21:08:40

On July 2nd, Thesis, a venture studio centered around Bitcoin, has acquired the Bitcoin rewards platform Lolli. The specific details of the deal have not been disclosed. Previously, Thesis had incubated the Bitcoin rewards platform Fold, which later officially separated and became an independent company. Fold then reached a Special Purpose Acquisition Company (SPAC) merger agreement with FTAC Emerald Acquisition Corp. in July 2024 and went public on Nasdaq in February under the ticker symbol FLD. Thesis stated: "This action positions Thesis as a leader in Bitcoin rewards technology, marking a significant milestone in its mission of building a Bitcoin-powered lifestyle economy and transforming Bitcoin from a buy-and-hold asset into the foundation of a modern decentralized economy." Lolli was founded in 2018 and enables users to earn Bitcoin and cashback while shopping at over 50,000 retailers or playing over 1,000 mobile games (both online and in-store).
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