Meta has made an internal decision to stop naming its AI models after fruits.
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Beating AI News (Dongcha) — Insiders disclose Meta has internally decided to stop using fruit codenames for its AI models, a move rooted in brand considerations as the company believes fruit names don’t align with its high-profile AI ambitions. Meta’s latest AI model Wonder Full has the internal codename "Watermelon"; the company calls it its first frontier-level model and previously used watermelon photos to tease its launch. Earlier language and image models had codenames "Avocado" and "Mango" respectively. Meta declined to comment. Meta CEO Mark Zuckerberg and AI lead Alexandr Wang joked on a podcast last month that they’d exhausted fruit names and needed a new naming convention. Wang added that the only larger fruit left is durian, saying "you don’t want to use durian". The report also notes the industry is shifting from food codenames to more imposing names, such as Anthropic’s Mythos and OpenAI’s Astra.
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