South Korean media: Apple’s request for price cuts from ChangXin Storage was rejected, strengthening Samsung and SK Hynix’s bargaining power in the DRAM market.
1 hours ago
According to South Korea’s Digital Daily, Apple has recently held negotiations with Changxin Memory Technologies over supply prices for mobile DRAM such as LPDDR5X, seeking to cut costs for its next-generation iPhones and smart devices. However, its further demand for price reductions was rejected. Changxin reportedly insists on offering quotations comparable to or even higher than those of Samsung Electronics and SK Hynix. Chinese manufacturers including Huawei and Xiaomi are locking in Changxin’s production capacity in advance through high-priced long-term contracts, meaning Changxin does not need to accept lower prices to compete for Apple’s orders. As DRAM supply tightens, the strategy of global terminal vendors pushing down procurement prices by leveraging low-cost Chinese components is becoming ineffective. With major memory manufacturers shifting more production capacity to HBM, output of general-purpose DRAM such as DDR5 and LPDDR5X has declined, driving continuous price increases for these products. Changxin absorbs a large volume of general-purpose DRAM demand from the Chinese market, also easing the pressure on Samsung Electronics and SK Hynix to dispose of low-priced products. Samsung Electronics and SK Hynix are concentrating resources on high-value-added AI storage products including HBM4, LPCAMM2, and enterprise-grade SSDs, and will gain stronger bargaining power in long-term price negotiations with global large tech companies in the second half of the year.
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