SK Hynix only holds a roughly 1 percentage point lead over Micron in DRAM market share, with changes in HBM prices emerging as a key factor.
1 hours ago
Citrini analyst Jukan cited data from Counterpoint Research, noting that in the second quarter of 2026 DRAM market share figures, SK Hynix’s revenue-based market share only leads Micron by roughly 1 percentage point. Jukan said this result deviates from prior market expectations, mainly because HBM3E prices did not continue to rise—instead, they were reduced after renegotiation—and the delayed launch of HBM4 also impacted SK Hynix’s growth outlook. Additionally, SK Hynix signed long-term supply agreements (LTAs) earlier, with its fixed supply prices reportedly lower than competitors, which also affected its revenue market share performance. The market had widely expected that, leveraging its HBM3E supply advantage, SK Hynix would expand its lead amid the AI storage demand growth cycle. However, the latest data shows Micron is narrowing the gap with SK Hynix.
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