X updates its creator revenue sharing program; inducement of interactive behaviors such as "replying to follow each other" may result in account suspension.

X Product Lead Nikita Bier announced that the platform has updated its creator revenue sharing program. Accounts that induce engagement three or more times via tactics such as "reply to follow back" will be removed from the program and referred to the policy team for evaluation on whether to suspend the account. Grok is now capable of identifying such behavior; nearly 4,000 accounts were removed from the program on the same day. The new model launched by X detects duplicate content three times more efficiently than its predecessor. Even if reposters add watermarks, intros, or other modifications, monetization exposure for such content will belong to the original uploader—a rule that also applies to copied popular text posts. Bier added that the platform detected 1.5 million stolen posts during this cycle. Accounts engaging in repeated infringement or intentionally evading detection will be removed from the creator revenue sharing program. These adjustments will result in over $1 million in revenue being redistributed to original content creators.