Lenovo: Memory price hikes are the "new normal", with high DRAM and NAND prices set to persist until after 2030.

Lenovo issued a warning at the ISC 2026 conference today that DRAM and NAND flash prices have entered a structural upward cycle. Even as major manufacturers continue expanding production, prices will hardly fall back to their early 2025 levels, and the price increase will eventually become the "new normal" for 2030 and beyond. During its conference presentation, Lenovo showcased price trend charts for DRAM and NAND products. According to its analysis, although leading memory makers including Samsung, SK Hynix, and Micron are accelerating new capacity expansion, the expansion will not be enough to bridge the supply-demand gap, leading to an expected long-term high price environment. Meanwhile, Micron has publicly stated it cannot meet market demand—including that of strategic clients—with Samsung and SK Hynix issuing similar signals. The tight supply situation will not ease in the short term, and this assessment has far-reaching implications for the entire consumer electronics industry chain. Lenovo warned that high memory costs will trickle down to PCs, gaming consoles, smartphones, and all end products equipped with memory or solid-state drives, meaning consumers will face sustained upward pressure on device prices over the next decade. Based on data Lenovo presented at the ISC 2026 conference, the current rapid surge in memory prices began in late Q3 to early Q4 2025. At that time, DRAM and NAND prices broke away from their previous cyclical fluctuation range and accelerated upward to levels widely unexpected by the market.