Polymarket's CMO has been exposed for paying over $2.5 million to more than 800 influencers without disclosing the paid promotional relationship.

On June 5, Polymarket Chief Marketing Officer Matthew Modabber transferred more than $2.5 million to over 800 individuals through his personal PayPal account between January 2025 and February 2026. Roughly 24 identifiable influencers who received the funds posted Polymarket-related content on Platform X, totaling over 490 posts — none of which disclosed a paid promotional relationship with the brand. The recipients include content creators across diverse backgrounds, from conservatives to progressives. Some posts framed Polymarket’s odds data in news-like language, using phrases like “BREAKING” and “NEW.” In response, a Polymarket spokesperson noted that influencer collaborations are a standard business practice for the company, but declined to comment on its disclosure policies or Modabber’s use of a personal account for the transactions. The U.S. Federal Trade Commission (FTC) mandates that influencers must disclose any “material connection” to the brands they promote, per a Politico report.