Coinbase CEO Responds to Predictive Market Notification Spam: Targeted Notifications Experience Bug, Seeking Customer Preference Equilibrium

March 29th — Coinbase CEO Brian Armstrong addressed the platform’s frequent push notifications for its prediction market, saying: “It looks like there was a bug with targeted push notifications, which we’ve fixed now. As for the appropriateness of the push content: the prediction market is popular with some users, but not everyone enjoys it — and we definitely don’t want to force anyone to engage with it. I think a better solution is letting users tweak their experience to match their preferences, instead of imposing a blanket ban on a whole category of content. As a full-service crypto exchange, Coinbase aims to provide all legal, network-security-compliant assets users might want to trade. But at any given time, each user might only care about 1% (or even less) of that content — and that’s totally fine. So we need to strike the right balance between ‘not forcing unwanted stuff on people’ and ‘making sure they can find what they do want.’ This time, we clearly missed the mark. We’ll use this as a chance to improve.”