X Platform Introduces "Paid Partnership" Tag to Enhance Content Transparency

On March 2, social media platform X announced the launch of a new content disclosure feature—headlined by the "Paid Partnership" tag—to boost transparency across the platform. Per the official announcement, creators can now clearly note if third parties have paid for or provided incentive support for their organic content—no need to add extra terms like "ad" or "sponsored" in the post itself. X Creators noted the platform is dedicated to embodying the "true pulse of humanity," with transparency as a core principle. Undisclosed promotional content chips away at users’ trust in their timelines. A clear labeling system will help boost the platform’s credibility and uphold the integrity of the "global public square." The feature is now live on iOS and the web, with the Android version set to roll out the next day. X has also updated its "Paid Partnership Policy," laying out the relevant disclosure guidelines.