Top YouTuber Becomes Banker? MrBeast Acquires Teen-Focused Financial App Step, Officially Entering the Financial Services Arena

February 10 — Top internet celebrity and mega YouTuber MrBeast announced his team will acquire youth-focused financial app Step, marking the Beast ecosystem’s official entry into financial services. He noted he never learned about investing, credit building, or financial planning growing up — which is why he’s partnering with Step, aiming to give millions of young people the financial foundation he lacked at their age. The acquisition (Step’s core user base is Gen Z) follows clear logic: As Gen Z enters adulthood, demand for financial education, budgeting tools, and long-term investing will surge — and MrBeast and his team have a natural edge in delivering those resources and leveraging their influence. Dragonfly investor Omar commented that MrBeast could funnel his massive global audience into a “Beast Bank” system, with potential reach topping 1 billion users. Step’s offerings include savings accounts, instant small loans, credit-building tools, and high cashback rates — a move seen as exploring a new model: using financial services to replace ad monetization.