X Announces Long Essay Competition $1 Million Grand Prize

On February 4, X Platform officially announced the results of its Long Article Creation Contest. The $1 million grand prize went to Beaverd (@beaverd) for his winning long article “Deloitte, a $740 Billion Cancer, Has Spread Across the United States,” which examines the role of a major government consulting firm in federal and state IT systems. The piece garnered 44.71 million views, 29,000 likes, and 7,700 retweets. The Kobeissi Letter took second place and a $500,000 prize with its economic analysis content, delivering real-time insights into global tariffs and geopolitical trade shifts to help millions understand the drivers behind market fluctuations. The $250,000 Creator’s Choice Award went to DAN KOE (@thedankoe) for sharing actionable personal development insights—including how to build deep focus, define priorities, and establish long-term advantages—to support people’s growth. Honorable mentions went to Nick Shirley, Josh Wolfe, Kaizen Asiedu, and Ryan Hall, each taking home a $100,000 prize. In total, X Platform awarded over $2.5 million to top long-form content creators, marking a major push to reward high-quality long-form work rather than just fragmented short posts. Elon Musk previously retweeted a contest promotion stating: “$1M prize for the top X article” (referring to the $1 million grand prize for the platform’s top long article).