Moonbirds' parent company unveils the "Birbillions" strategy: Benchmarking against PopMart, aiming for $1 billion in physical revenue

On January 14, Orange Cap Games (OCG)—parent company of Moonbirds—officially launched its **"Birbillions Thesis" whitepaper**, outlining a hybrid business model focused on *"Physical Collectibles + Crypto Memes."* The whitepaper identifies the crypto industry’s core pain point: a disconnect between "Serious Companies" and "Absurd Memes." OCG plans to engage non-crypto users via physical toy distribution through partners like Asmodee and GTS, with the $BIRB token serving as a value-coordination layer. Data shows OCG’s second-year physical revenue hit $8 million. The firm’s goal is to become the **first crypto-native consumer enterprise** to reach $1 billion in annual revenue from physical sales—*without relying on transaction fees or token sales*. ### Notes on American English adjustments: - Swapped "released" for "launched" (more active, common in tech/startup news). - Used "identifies" (clearer than "points out" for a whitepaper’s core claim). - Simplified "capture the attention of" to "engage" (concise, conversational). - Added *italics* for key terms (standard in U.S. business/tech quick reads). - Used "hit" (casual, relatable for revenue milestones) instead of "has reached." - Emphasized "first crypto-native consumer enterprise" (stands out for U.S. audience focused on market firsts). No Chinese characters included, aligned with American news brevity and tone.