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《Financial Times》: PwC is ramping up its expansion into the cryptocurrency market

2026.01.04 23:45:48

On January 4, the Financial Times reported that amid the Trump administration’s embrace of digital assets, PwC—one of the “Big Four” accounting firms—has decided to ramp up its investment in the space after taking a cautious stance on cryptocurrency for years. Paul Griggs, PwC’s U.S. leader, said in an interview the strategic shift happened last year, driven by two key developments: the U.S. appointing pro-crypto regulators and Congress passing new legislation to regulate digital assets like stablecoins. “Between the Genius Act and stablecoin regulatory guidelines, I believe market confidence in this product and asset class will grow,” Griggs noted. “Asset tokenization will also keep evolving inevitably, and PwC needs to be part of this ecosystem.” His comments underscore that a series of Trump administration crypto policy moves have finally persuaded blue-chip firms they can actually enter the long-shunned digital asset market.
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