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Nexo has become the Official Cryptocurrency Partner of the Australian Open, with the two parties signing a multi-year sponsorship agreement.

8 hours ago

On December 16, crypto asset platform Nexo announced a multi-year partnership with Tennis Australia, officially becoming the official crypto partner of the Australian Open and the "Summer of Tennis" season. The deal covers the Australian Open main tournament, ATP Cup, Adelaide International, Brisbane International, and Hobart International. Under the agreement, the Nexo brand will be featured via the "Nexo Coaches Pod" at the events’ main venues. The 2026 Australian Open is set to kick off on January 12 in Melbourne, with an expected global audience of billions. Nexo noted the partnership will help connect it with global tennis fans and reinforce its brand transformation—shifting from a "crypto lending platform" to a "digital asset wealth platform." This year, Nexo has signed several other sports partnerships: it became the official digital wealth platform of the DP World Tour, and sponsored the Acapulco Open and Mifel Open.
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