The concept of "Mascot" within the BSC ecosystem is gaining popularity, with BIBI and PALU reaching new highs in market cap before pulling back.

Dec 5 – Per GMGN monitoring via this link, the meme coin BIBI has surged sharply in market cap since Dec 3, driven by the recent widespread appearance of the Bibi mascot plushie at Binance Global Event venues. Starting from a low of ~$1.7 million, BIBI briefly spiked to a peak of $13.8 million — with the market framing it as a potential "new mascot" for Binance. It has since pulled back from the peak, currently sitting at ~$8 million with a price per token of ~$0.008. Meanwhile, Binance’s new CEO He Yi’s public comments on another meme coin, PALU, have grabbed market attention. He Yi stated: "PALU is employee-driven, and I’m not against internal experimentation." Fueled by this, PALU’s market cap has climbed steadily from ~$6 million to a peak of $9.7 million. It has also pulled back recently, now at ~$7 million with a price per token of ~$0.007. PALU traces its origin to a community Mid-Autumn Festival image creation contest, blending the holiday’s reunion symbolism with a creature from the popular game Palworld. Launched on Oct 4, 2025, it debuted on Binance Alpha with a market cap under $3 million and once hit a high of $130 million.