Gate One: Meme Listing on Binance Aims to Strike a Dynamic Balance Between "Sufficient Trading Pairs" and "Platform Risk Control"

Binance Co-CEO He Yi addressed the exchange’s plans in the meme coin space during an interview on December 3rd. She noted she doesn’t want users focusing on her Twitter to launch new meme coins, as it puts “a ton of pressure” on her: random memes can turn into tokens, with everyone happy during pumps but backlash when they dump. This sometimes crimps her ability to speak freely. “At the end of the day,” she said, “no one cares who launched the meme—whether it’s named after me, a dog, or a pig. All they want is an emotionally charged tradable asset.” From Binance’s side, the team wants every listed token to rise (ideally forever) but acknowledges that’s unrealistic. Binance works with project teams to ask for lower Token Generation Event (TGE) pricing or extra tokens for user airdrops. Some teams have called Binance “greedy” for these requests, sparking rumors of “exorbitant listing fees.” He Yi added some memes have almost no fundamentals (she thinks they’ll crash eventually) but users still want to trade them. If Binance ignores this demand entirely, it will lose market share. The exchange must strike a dynamic balance between giving users enough tradable assets and meeting risk control requirements—“a constant balancing act,” she said.