Ferrari is planning to launch the "Token Ferrari499P" token, auctioning off a Le Mans championship race car through encryption.

On October 25th, as reported by Reuters, Ferrari (RACE.MI) is making plans to introduce a novel type of digital token in order to enter the cryptocurrency market and attract a younger generation that is tech-savvy. Its wealthiest fans will be able to utilize this token to participate in an auction for a Ferrari 499P - a Le Mans-winning endurance racing car that has achieved consecutive championships for three years. Currently, the scale of this plan remains relatively restricted. The objective of this Italian luxury car manufacturer is to keep pace with the trend of luxury brands and use this opportunity to connect with a young group of tech entrepreneurs who have rapidly accumulated wealth due to the boom in AI and data centers. After Ferrari accepted Bitcoin, Ethereum, and USDC as payment for car purchases in the United States starting from 2023 and expanded this service to Europe last year, this move further showcases its active embrace of emerging technologies and digital assets. Ferrari is collaborating with the Italian fintech company Conio to launch the "Token Ferrari 499P" for its "Hyperclub" members - a club composed of 100 of the most unique and endurance race-loving customers. Members can engage in token transactions within the club and use them to bid on this racing car. The project is scheduled to make its official debut at the start of the 2027 World Endurance Championship season.