Google is exploring integrating product comparison, deals, and sponsored links into its AI-powered shopping workflows.
59 minutes ago
Beating AI News reports that Alphabet’s recent financial results show Google’s year-over-year search query growth rate hit a five-year high, but the monetization level of its AI Mode remains low, weighing on the search business’s revenue performance. Google’s third-quarter search revenue rose 12% year-over-year, missing market expectations; Google Services, which includes search and other businesses, generated $96.3 billion, also falling short of analysts’ forecast of $98.5 billion. Google’s Chief Business Officer Philipp Schindler said AI Mode query volume is growing strongly, but its current monetization level is low. Queries in AI Mode are on average three times longer than traditional search queries, with around one-fifth of queries completed via voice, images, or documents. CEO Sundar Pichai said the company will prioritize improving search experience before gradually advancing commercialization. To find new revenue growth drivers, Google is exploring adding product comparisons, deals, and sponsored links to AI-powered shopping flows, letting AI agents gather information and filter products while retaining users’ ability to compare brands, prices, and services. Google has previously tested displaying deals in travel planning and adding clearly marked sponsored links to AI-generated product lists, and plans to expand ads in AI Mode and AI Overviews to more queries. Pichai also said Google will further integrate agent capabilities into Search and Gemini, and expand them to products including Chrome, Android, and Workspace.
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