AI assistants have grown so popular that they're starting to do creative gimmicks: someone has built a fake "fishpond management" agent.
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Insight Beating AI Flash News: Personal AI assistants have been popping up en masse lately, and some in Silicon Valley are already poking fun at these products. Tech video creator Max Musgrave has developed a fake product called Sidehoe, billed as "the first AI assistant to help you manage your dating pool". It reads iMessage chats, remembers the names, birthdays, and preferences of each date, alerts you to who you’ve been ghosting for 9 days, checks for conflicting appointments, misnamed messages, and whether the same flirty line has been sent to multiple people. Sidehoe has copied nearly all standard features of personal AI assistants: it stores information, proactively reminds users, drafts responses, and claims all data is processed locally. To avoid being detected by partners, notifications are disguised as delivery alerts, and the app is hidden behind a seemingly functional calculator. It even offers a $9.99/month Pro plan, plus a "Monogamy" plan for managing only one person, which notes "No app required". Only at the bottom of the page does it admit that Sidehoe is a parody, not an actual product. Musgrave runs Strive Haus, a San Francisco-based creative studio that specializes in producing product launch videos and brand content for tech companies. Familiar with these launch routines, Sidehoe’s product demo, feature naming, and subscription page are all highly realistic.
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