OpenAI: Apple’s integration of ChatGPT has underperformed expectations, with subscription conversions falling short of projections.
44 minutes ago
UK’s Financial Times, citing recent court documents, reports that after Apple integrated ChatGPT into Apple Intelligence, OpenAI found the number of new weekly active users fell short of expectations, prompting it to revise down its growth forecasts. By summer 2025, OpenAI internally viewed this integration as “clearly falling short of expectations.” The documents show ChatGPT is set to default off in Apple Intelligence, requiring users to manually enable it, a factor that may have limited its actual usage. While users can access ChatGPT via Siri and the system’s writing tools, Apple controls the entry point for AI features, how they are accessed, and subsequent model selection. OpenAI had previously expected to leverage iPhone’s massive user base to expand ChatGPT’s reach and drive more users to convert to paid subscribers, but actual subscription conversions also fell short of projections. The documents do not disclose specific figures for new users or subscriber counts. This year, Apple chose Google Gemini as the model base for its new version of Siri AI, further highlighting Apple’s control over core AI entry points. The related disclosures come from court documents in a lawsuit between Apple and OpenAI, reflecting OpenAI’s stance in the litigation, not the public operating data released by either company.
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