Google plans to spend $10 million acquiring data from bankrupt airline Spirit Airlines to train its AI models.
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Google has agreed to acquire certain corporate data from bankrupt airline Spirit Airlines for $10 million to improve its products and AI models. The data includes internal emails, Microsoft Teams chat logs, calendars, spreadsheets, booking and frequent flyer records, as well as marketing, productivity, operations and employee human resources data. Spirit stated that the data delivered to Google will be anonymized to remove personally identifiable information. The deal faces competition: AI data firm Mercor previously bid $7.5 million for the same set of data. The transaction still requires approval from a U.S. bankruptcy court, with U.S. bankruptcy judge Sean Lane scheduled to review it on Wednesday local time. Spirit Airlines ceased operations in May this year and is selling its remaining assets through bankruptcy proceedings. As AI companies ramp up demand for high-quality training data, internal corporate business data is emerging as a new type of data asset for AI model training and product optimization.
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