Apple is negotiating to pay publishers to enhance its Siri artificial intelligence.
1 hours ago
According to The Wall Street Journal, citing people familiar with the matter, Apple (AAPL.O) is in talks with publishers over a new partnership agreement, planning to use their content to deliver the latest news and information to enhance the performance of its AI voice assistant Siri. The sources said Apple has been engaging with publishers for months; the proposed multi-year deal would grant Apple rights to use the relevant content to boost Siri’s performance, and the feature is expected to launch later this year. Some sources added that Apple has proposed a variable payment model, under which it would pay partner publishers based on content usage, and disclosed that the company has discussed a potential budget of up to hundreds of millions of dollars.
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