LG Electronics to Launch Advertising Business Blockchain on Arbitrum, ARB Surges Over 5% Within a Day

June 12 update: South Korea’s LG Electronics has selected Arbitrum as the underlying technology to launch a new blockchain network tailored exclusively for the advertising and media industry. The platform will handle ad placement, purchasing, selling, and management, plus track user interaction data related to ads. It will also serve as an advertising inventory sharing database to boost transparency and efficiency across the sector. This marks another major step in LG’s ongoing blockchain efforts. Previous projects from the company include enterprise-level Monachain, the Wallypto crypto wallet, and an operated NFT marketplace. The new chain—built by LG’s Blockchain Research Lab—already ran a pilot test with a Japanese advertising firm. It currently has no official name, and LG plans to assess its commercial potential later this year. Per HTX market data, ARB surged more than 5% in response to this announcement.