Animoca Brands Announces Investment in AVAX Token to Drive Avalanche Expansion in Asia and the Middle East

On March 19, The Block reported that Animoca Brands has announced an investment in AVAX—the native token of the Avalanche blockchain—and entered a strategic partnership with Ava Labs (the developer behind Avalanche) to jointly advance the Avalanche ecosystem. Animoca Brands declined to disclose the investment amount or other terms, per a company spokesperson. Under the partnership, the two parties will focus on three core efforts: deploying capital to Avalanche ecosystem projects, exploring product integrations, and providing advisory support. Their priority areas include real-world asset (RWA) tokenization, entertainment, and digital identity. For regional expansion, the initial focus will be on Asia and the Middle East. Animoca Brands noted it has already established regional infrastructure and institutional relationships in both regions, which Avalanche ecosystem projects can leverage for commercial deployment.