Viewpoint: Revolut ramps up marketing spending in the crypto space, and is accused of becoming a major sponsor for numerous crypto KOLs on YouTube.
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UK fintech firm Revolut is currently ramping up crypto content marketing, expanding its brand reach by sponsoring crypto KOLs on platforms like YouTube. Screenshots shared by trader CBB show Revolut is recruiting crypto content creators from the European Economic Area (EEA) for its crypto creator program, seeking collaborative promotion partnerships. Some market observers note Revolut has made aggressive investments in the crypto space in recent years, with some crypto YouTubers securing long-term commercial partnerships with the firm—even making such collaborations a key revenue stream for them. However, no public data has yet confirmed the exact scale and scope of these partnerships. Founded in 2015, Revolut is a UK-based fintech that has expanded its offerings in recent years to include crypto trading, digital asset services, and more, aiming to grow its younger user base via content marketing and community collaborations.
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