LinkedIn co-founders Reid Hoffman and Mark Pincus back AI automation lab Prentis, seeking $100 million in funding.
50 minutes ago
LinkedIn co-founder Reid Hoffman and Zynga founder Mark Pincus are backing a new AI lab called Prentis. The firm is seeking $100 million in funding, betting that AI’s key future use cases will shift from code generation to large-scale automation of everyday computer tasks. Prentis argues that AI agents will be used far more for repetitive work such as auto-filling expense reports, scheduling calendar meetings, organizing files, and more, rather than solely serving software development. Its core thesis is that general office workflows generate far more interactions than developer workflows, meaning low-profile yet high-frequency automation tasks could become AI agents’ primary market. Meanwhile, AI coding agent firm Cognition recently acquired Poke to enhance the interactivity and personalization of its AI coding assistant Devin, signaling the industry remains focused on the code generation space. In contrast, Prentis is betting on the broader desktop automation segment. Recently, Anthropic launched Opus 5, emphasizing lower costs and a more open tool usage experience; Nvidia and Mistral are pushing for open-weight model development in the U.S., arguing that open models help advance real-world AI automation applications. Market observers believe that as AI agent competition enters its next phase, low-profile agents capable of reliably completing everyday repetitive tasks could gain a larger user base than code generation tools.
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