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Kraken has announced it will be the Official Cryptocurrency Exchange Partner for the 2026 FIFA World Cup

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On June 9, official reports confirm that cryptocurrency exchange platform Kraken has been selected as the official cryptocurrency exchange partner for the 2026 FIFA World Cup. This tournament, which will expand to feature 48 teams for the first time, is co-hosted by Canada, Mexico, and the United States, with 104 matches scheduled over seven weeks. It’s projected to draw more than 6 billion global viewers. Kraken stated that this partnership will bring its digital asset trading infrastructure—spanning over 190 countries—to one of the world’s largest sports events, while exploring new avenues for fan interaction and participation through soccer, a universal language. Arjun Sethi, Kraken’s co-founder and CEO, noted that soccer shares cryptocurrency’s borderless nature, adding that both parties will collaborate to advance a more open global financial and digital experience. Romy Gai, FIFA’s chief commercial officer, said the collaboration aims to enhance fan experiences via technology and innovation, bringing audiences closer to the event’s pivotal moments.
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