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Coinbase to Be the Sole Cryptocurrency Firm Advertising During 2026 Super Bowl

2026.02.09 18:56:42

On February 9, Decrypt reported that during Sunday’s 60th Super Bowl (Super Bowl LX), Coinbase was the only cryptocurrency firm to air a major commercial. By contrast, the 2022 “Crypto Bowl” featured multiple crypto companies—this year marked a sharp drop in industry marketing. Coinbase’s 60-second ad leaned into a karaoke-style take on the Backstreet Boys’ 1997 hit “Everybody (Backstreet's Back).” CEO Brian Armstrong noted the spot aimed to promote economic freedom and ease polarization through a choir-style performance. Analysts say the strategy reflects the crypto industry’s cautious stance post-market consolidation: marketing efforts have shifted from early celebrity endorsements and high cashback offers to compliance and trust-building.
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