Visa has announced the launch of a Stablecoin Consultation Service, offering stablecoin strategy and implementation guidance.

On December 15, Visa announced the launch of a "Stablecoin Consultancy Service"—per Fortune magazine—aimed at providing stablecoin strategic planning and implementation solutions to fintech firms, banks, and other businesses. Carl Rutstein, Visa’s global head of consulting and analytics, told Fortune: “Our purpose in the stablecoin space is to help clients grow—frankly, that’s why we exist. Visa’s move here is just one new piece of the puzzle in meeting customer demand.” A stablecoin is a cryptocurrency pegged to reserve assets (usually a fiat currency like the U.S. dollar) to maintain a stable value. Since President Trump signed the “Crypto Dad Act” in July this year—legislation establishing rules for digital asset issuance—many traditional financial firms have embraced stablecoins. In the months since, payment giants like PayPal and Mastercard have also boosted their stablecoin business capabilities. Rutstein noted Visa’s consultancy already has dozens of clients, including Navy Federal Credit Union, VyStar Credit Union, and financial firm Pathward. The service will support businesses in launching stablecoin operations across strategic planning, technical operations, and implementation deployment. Client use cases include cross-border transactions (especially remittances to countries with high currency volatility) and inter-enterprise transfers. After consulting with Visa, some firms may accelerate their stablecoin plans, while others may find no current customer demand. The company expects its client base to grow to hundreds of firms. Visa is no stranger to crypto. In 2023, it piloted USDC stablecoin settlements and now runs over 130 stablecoin-related card programs across 40+ countries. Its annual stablecoin settlement volume totals approximately $3.5 billion.